Stockholm style:
the guide to casual Scandi chic.

Stockholm style is a minimalist, casual-chic way of dressing associated with Stockholm, Sweden. It is built on a neutral colour palette, relaxed tailoring, quality basics and very few logos. The goal is to look put together without looking like you tried hard.

The look grows out of Swedish design's love of function and simplicity, and the idea of lagom: not too much, not too little. Long, cold winters reward good coats and smart layering, and a culture that values sustainability encourages buying fewer, better pieces.

Online, "Stockholm style" and "Stockholm aesthetic" took off as a fashion trend and a decor trend at the same time, which is why the same words describe both an outfit and a bedroom full of black-and-white posters. Both share the same idea: calm, clean and a little bit cool.

1. Neutrals first. Black, white, grey, oatmeal, beige, camel and navy make up most of the wardrobe. Colour comes in small, muted doses: a soft blue shirt, a chocolate-brown bag, one deep red.
2. Relaxed proportions. Oversized on top, cleaner below, or the other way round: a big blazer with a short skirt, wide trousers with a fitted knit.
3. Fabric over trend. Wool, cashmere, cotton poplin, linen, leather and good denim. Pieces are bought to last for years, not for one season.
4. Few, simple accessories. One leather bag, small gold or silver jewellery, a wool scarf and sunglasses. Logos stay out of sight.
5. Casual chic, never sloppy. In the Stockholm world in Style AA we put it this way: tucked-in but never starched. Effortless on the surface, sharp underneath.

• A long wool coat in grey, black or camel, the one piece worth spending on.
• An oversized blazer to wear over T-shirts, knits and shirts alike.
• A crisp white shirt and a blue striped one.
• Knitwear: a fine crewneck, a chunky cardigan and a ribbed turtleneck.
• Plain T-shirts in white, grey and black.
• Straight or wide-leg jeans in mid-blue or black.
• Pleated wide-leg trousers in grey or black.
• A black skirt, mini or midi.
• Shoes: leather loafers, ballet flats, minimal trainers and leather ankle or Chelsea boots.
• A structured leather shoulder bag or a simple tote.
• A wool scarf for the colder half of the year.

1. Gallery opening: charcoal wool overcoat, oatmeal crewneck, grey pleated trousers, black loafers.
2. Office: oversized grey blazer, white T-shirt, black mini skirt, ballet flats and a black shoulder bag.
3. Slow morning coffee run: brown quilted jacket, chunky scarf, grey wide-leg jeans, suede boots.
4. City walk: brown cardigan over a white T-shirt, light straight jeans, chunky leather boots.
5. Dinner at 8: grey knit vest over a blue striped shirt, light jeans, loafers and tinted glasses.
6. 12° and rain: long wool overcoat, fine knit, wide trousers and leather boots.
7. Winter layers: ribbed turtleneck under a grey blazer, long coat, straight jeans, Chelsea boots and a wool scarf.
8. Summer in the archipelago: white linen shirt, beige tailored shorts or a long skirt, leather sandals and a straw tote.

Want to see one of these on you before you buy anything? Try it on with one photo.

For women

Play with proportion: an oversized blazer over a mini skirt with ballet flats, a slip skirt with a chunky knit, or straight jeans with a striped shirt and loafers. Keep jewellery small, hair simple and the bag structured.

For men

A long overcoat, crewneck knits, pleated trousers and straight jeans do most of the work, finished with loafers or Chelsea boots. The fit is relaxed but never baggy, and logos stay off. Swedish labels like Acne Studios and Our Legacy are good references for the menswear side of the look.

Stockholm style is one strand of Scandinavian fashion. If you like its calm but want a more polished, heritage feel, the Old Money world is the natural next step. See every style world.

• Investment: Acne Studios, Toteme, Filippa K and Rodebjer, all based in Stockholm.
• Mid-range: Arket, & Other Stories, J.Lindeberg and Tiger of Sweden.
• Affordable: H&M and Weekday.
• Menswear and denim: Our Legacy and Nudie Jeans.
• Bags: Sandqvist, from Stockholm.

You don't need Swedish labels to get the look. Fit, colour and fabric matter far more than the name inside. Style AA isn't affiliated with any of these brands.

Online, Stockholm style also describes a room: white walls, black-and-white posters and collages, a leopard or animal-print accent, chrome or glass lamps, linen bedding and a few vintage finds. The same black-and-white collages are popular as phone and laptop wallpapers.

The rules are the same as for the clothes: a calm base, one or two bold accents, and nothing that shouts.

Pick the Stockholm world in Style AA and your daily looks lean into calm, casual chic: soft greys, light linen and polished city layers. Try any Stockholm outfit on yourself from one photo, save the moodboards, and put on the world's soundtrack while you get dressed: Slow Morning, North Light, Birch and Glacier.

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