Search
Google search interest by week and by country.
IncludedStyle AA Trends Fashion trends,
made useful.
See which fashion trends are really growing, with the search data and the reports behind every number. Free for people who love fashion, and for the businesses that make it.
What's trending right now
Real data for the week of 31 October 2026: Google search interest and Amazon search volume for 15 fashion trends, and the fashion reports that named them. Every number links to where it comes from.
Style AA Trends
Real data · week of 31 Oct 2026
Picked for you
Your styles
Aesthetics are cooling off
Searches for the big aesthetics of the last few years are down on a year ago.
The colours of this autumn
Google searches for outfits in each colour. Open one for its full data.
Trendalytics' own data puts deep brown up 50%, burgundy up 46% and purples up 60% in searches year on year. Read the report ↗
Through the decades
How often each trend was mentioned in books, from Google Books Ngram ↗, scored against its own busiest year between 1990 and 2022. More fashion writing gets published each year, so later decades score higher overall.
Shop the trends
Real shops for the trends people are searching for now. Prices and stock are on each shop's site.
The hottest products right now
The Lyst Index top 10, Q3 2026. Find any of them across shops.
Links open each shop's own search. Style AA doesn't earn from them. Lyst Index Q3 2026 ↗
Trend intelligence
Worldwide · week of 31 October 2026
Google search interest
0 to 100, where 100 is each trend's busiest week in 5 years
View as table
Growing
Falling
Colours
Click any trend for its data and sources. Weekly values can jump around, so compare a few numbers before deciding.
Global map
Searched in each country's own language
Loading the map…
View as table
Country figures are for the week of 31 October 2026 and may be older than the trend numbers. Map data: Natural Earth.
Forecasts vs reality
What the trend reports predicted, and what search data shows so far
A trend's life cycle, in real data: ballet flats
Weekly Google search interest, worldwide.
View as table
Product demand
Estimated Amazon searches per month · October 2026
Monthly Amazon searches
Estimated, October 2026 (cargo pants: September)
Change in 3 months
Amazon searches, July to October 2026
Autumn pieces like faux fur coats and tartan always climb in the autumn, so compare with a year ago too. Open a trend in Trend intelligence for both numbers.
Brand heat
From the Lyst Index, Q3 2026
Brands
Lyst Index Q3 2026
- Prada is No. 1 again, for the first time since 2023
- Demand for Prada+55%
- Celine enters the top 10 for the first time
- Gaining momentum: Bottega Veneta, Dries Van Noten, Khaite
Hottest products
Lyst Index Q3 2026, in order
- Prada Wish Silk Duchesse Pouch
- COS Trullo Flap Bag
- Celine/Reebok Freestyle Lo
- Vans Premium Authentic
- Dries Van Noten Long Wrap Scarf-Skirt
- Free People Forever Young Bloomer Pants
- Phoebe Philo Peak Sunglasses
- Balenciaga Rodeo Bag
- Chanel Ballet Flats
- Cartier Tank Watch
By year
1990 to 2022 in books, 2024 to today in Google searches
Mentions in books each year, 0 to 100, where 100 is this trend's busiest year from 1990 to 2022
View as table
Average by decade
Mentions in books, same 0 to 100 scale
Since 2022, in Google searches
Search interest, 100 = busiest week in 5 years
Each trend's score that year, against its own busiest year
Google search data only starts in 2004, so the 1990s and early 2000s come from Google Books Ngram, which counts how often a phrase appears in books published each year. It shows what was written about, not what was bought.
Trend reports
Written from the data above, with every source linked
Week of 31 October 2026 · Worldwide
Trend report
Sources in this report
Open any of them to check
Search interest now
Change on a year ago
Change in 3 months
Amazon searches a month
Google search interest over time
Why it's trending
By country
Check the sources
One engine, two experiences
Shoppers and businesses see the same trends from the same data. What changes is the experience built on top.
Style AA Trends
Trend intelligence engine
- Search interest
- Shopping demand
- Fashion reports
- Colours
- Products and brands
- Countries
For shoppers
Discover what's next
Feels like a fashion magazine you can scroll, not an analytics tool.
- What's growing, and what's fading
- Trends picked for your style
- The colours of the season
- See any trend on you in the app
For businesses
Decide with data
A dashboard for the people deciding what to make, buy and sell.
- Trend momentum and life cycles
- Country comparisons
- Forecasts checked against real data
- Shopping demand and brand heat
How we measure
Search interest comes from Google Trends: weekly searches for a trend, scored from 0 to 100, where 100 is that trend's busiest week in the last 5 years. A score compares a trend with its own past, not with other trends. Unless a country is named, it's worldwide.
Change compares the latest week (31 October 2026) with the same week 3 months or 12 months earlier. Single weeks can jump around, and autumn pieces rise every autumn, so we show both and label seasonal rises. Country figures can be from an earlier week than the trend numbers, and each shows its own date.
Shopping demand is the estimated number of Amazon searches a month. Search figures were collected through Trends MCP. You can check any Google number yourself with the "Google Trends" link on each trend.
Reports are linked where they named a trend. Photos are free-to-use stock photos from Pexels, credited on each trend.
Shopping
Amazon search volume, to see what people want to buy.
IncludedFashion reports
Trendalytics, the Lyst Index and Pinterest Predicts, linked at every trend.
IncludedSocial media
Hashtags and engagement on TikTok, Instagram, Pinterest and YouTube, where platforms allow it.
Coming nextStyle AA
Anonymous totals from the Style AA app, such as the outfits people save and try on.
Coming nextFree for everyone
No plans and no paywall. Style AA Trends is free for shoppers and for businesses.
For shoppers
Free
- Every trend, colour and aesthetic
- Trends picked for your style
- The data and sources behind each trend
- Try any trend on in the Style AA app
For businesses
Free
- Trend intelligence and the global map
- Forecasts checked against real data
- Product demand and brand heat
- Monthly reports to share with your team
Fashion brandsClothing retailersEcommerce storesDesignersFashion and marketing agenciesBuying and merchandising teamsAnyone who loves fashion
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